Ripple Concludes Fresh Partnership to Expand into European Luxury Market
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="801" />)
Ripple partners up with Lunu to take on European luxury market.
In order to provide German high-end retailers with the ability to receive payments in cryptocurrency, Lunu, a crypto-terminal operator and payment provider that specializes in working specifically with premium retailers, and Ripple, a well-known provider of business blockchain solutions, have formed a partnership.
The partnership focuses primarily on optimizing the exchange of cryptocurrencies for fiat money. To solve this task, Ripple's Liquidity Hub will be used. This platform was developed by the Ripple team to simplify cryptocurrency adoption. It can be integrated on a turnkey basis and features an intelligent order routing to receive digital assets at optimal prices. In this way, Ripple Liquidity Hub user companies can seamlessly access crypto from various global venues, including centralized and decentralized exchanges and even OTC venues.
The joint use of RippleNet and Lunu's point-of-sale (POS) terminals will be instrumental in providing an opportunity for high-end and luxury retailers in Europe and the United Kingdom to accept cryptocurrency payments in their stores.
Source:
64 comments