Online brokerage M1 Finance to launch crypto trading accounts
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Despite the bear market scaring away many crypto investors in 2022, online brokerage firm M1 Finance is set to launch crypto trading accounts and trading services over the next few weeks.
The Chicago-based company was founded in 2015 and claims to have more than $5 billion worth of assets under management (AUM). The brokerage also offers retirement accounts in addition to providing commission-free trading on stocks and exchange-traded funds (ETFs).
In a July 11 blog post explaining the move, M1 CEO and founder Brian Barnes noted that it was primarily driven by strong consumer demand to support crypto assets:
“The crypto market is still young and volatile; Bitcoin emerged just 13 years ago.” he stated before adding, “Cryptocurrencies are a roughly trillion-dollar asset class that over 20% of Americans have invested in, traded, or used.”
The firm will initially support ten crypto assets such as Bitcoin (BTC), Ethereum (ETH), and “other large-cap liquid crypto assets.” M1 Finance stated it would expand its offerings over time and that crypto trading will be commission-free similar to competitors such as Robinhood.
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