Ocean Outdoor and LandVault Launch World’s First Web 3 Metaverse DOOH Package
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Digital out of home (DOOH) media owner Ocean Outdoor has launched the world’s first cross-platform Web 3 metaverse out of home package with retailer Argos as its brand partner. Argos is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.
The dual world campaign has also appeared on Ocean’s Holland Park Roundabout tri screen in London alongside an NFT replica of the same billboard inside Somnium Space VR Metaverse and is running across real world roadside locations in Birmingham and Manchester until October 23. Argos campaign manager Becky Desert said: “This campaign is part of a reappraisal strategy for Argos where we hope to drive consideration and awareness of more premium products and brands that some people don’t think of Argos for.
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