Maruti Suzuki launches ARENAVerse, its second Metaverse platform
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Maruti Suzuki, India’s largest car manufacturer, has announced the launch of ARENAVerse. It is a Metaverse platform for Maruti’s Arena showroom network that will allow users to indulge in an immersive virtual experience with their favourite Maruti Suzuki vehicles.
According to Maruti Suzuki, the launch of this platform builds on the company’s commitment to providing a more interactive and immersive retail experience for new-age consumers. Going forward, one will also be able to digitally interact with sales representatives and configure cars as per their needs in ARENAVerse. with over 10,000 bookings for the Grand Vitara coming from the NEXAverse alone.
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