Mars Inc. files NFT, crypto and metaverse trademarks applications for M&M’s
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Leading global chocolate manufacturer Mars Inc. has filed for an NFT trademark application for its popular brand M&M. Licensed trademark attorney Michael Kondoudis revealed the news of the application in a tweet on June 24, noting that the application entails “NFTs and digital tokens, virtual candy and snacks.”
The company expressed its intent to leverage the cryptocurrency sector by offering NFTs and digital collectables covering some of its popular physical products. A breakdown of the application shows that the company will offer virtual entertainment services like online virtual environments that will feature virtual products like chocolate, candy and gum.
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