Paris Hilton and 11:11 Media Launch Slivingland Metaverse in Roblox
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Los Angeles — 11:11 Media, co-founded by Paris Hilton and Bruce Gersh, introduces Slivingland, an innovative dimension within Roblox, offering a groundbreaking metaverse experience led by the Metaverse Queen herself, Paris Hilton.
Slivingland, drawing from Hilton's coined term "Sliving," an amalgamation of slaying and living life to the fullest, emerges as an immersive realm on Roblox, transcending entertainment boundaries. This revolutionary launch marks a dynamic synergy between Gen Z, brands, and the metaverse, offering an unparalleled platform for strategic brand partnerships.
"Slivingland is about uniting my global fanbase in a realm of fashion, fun, and friendship."
Paris Hilton
She is set to open Slivingland with a unique virtual concert on August 25, where her world-renowned DJ talents will bridge the gap between reality and the virtual realm.
Designed as an Entertainment Hub, Slivingland will serve as a creative haven, a virtual playground for Paris Hilton's 70M+ followers across the globe. The metaverse, curated by Hilton and 11:11 Media, will offer a multifaceted blend of entertainment, including exclusive music, podcasts, TV shows, films, and exciting brand collaborations.
11:11 Media's Director of Web3 and the Metaverse, Cynthia Miller, stated, "Slivingland is beyond just a virtual world; it is an immersive experience that embodies creativity, entertainment, and collaboration. This launch propels us into the forefront of the metaverse evolution."
Slivingland's realm, crafted in partnership with Sawhorse Interactive, the minds behind metaverse experiences for iconic names like Elton John and Karlie Kloss, will evoke a futuristic cityscape, an embodiment of Hilton's vibrant personality and the #sliving lifestyle.
This revolutionary venture, supported by partners such as Hilton Hotels, Klarna, NBC, iHeart Media, and Taco Bell, is expected to amplify Hilton's remarkable presence in Roblox, revolutionizing brand engagement in the digital age. As 11:11 Media's collaboration continues to redefine digital landscapes, Slivingland paves the way for a new era of experiential storytelling and immersive brand interactions.
About 11:11 Media
11:11 Media, founded by Paris Hilton and Bruce Gersh in 2021, is an influential global entertainment company at the intersection of pop culture, fostering connections between content, community, and commerce. Spanning diverse sectors like film, TV, audio, music, and digital, the company's core mission centers on building brands, engaging communities, and creating impactful narratives through experiences and products.
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