Nike Announces “1st Native Web3 Sneaker,” Courtesy Of NFT Property RTFKT
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Not without it’s hiccups, Nike has formally announced it’s first “native web3 sneaker” this week, courtesy of it’s NFT / web3 arm, RTFKT. Now, as the industry leader in the sneaker game continues to show investment in building it’s infrastructure in emerging technology and web3-related fields, it’s also proving that the audience is rigid… and global.
The biggest bite back around Nike’s release has less to do with cost, and much more to do with access, as Nike has restricted fulfillment for it’s web3 sneakers to U.S.-based addresses only. Let’s take a look at all you need to know about Nike’s new release, and the feedback surrounding it.
Nike’s acquisition of RTFKT last year has largely served as the most successful case study from a traditional brand utilizing an NFT platform – certainly among those who have entered the NFT space with a longer time horizon.
The acquisition came one year ago in the midst of NFT bull market madness. Following the acquisition, the brand launched their own dedicated web3 platform, .Swoosh, last month as well, showing a continued investment to play in the web3 sandbox.
From the outside looking in, it seems that Nike has largely left RTFKT to operate on it’s own accord in spearheading projects, but it’s come generally as a massive success. In August, we covered how Nike was the far-and-away leader in big box brands when it comes to NFT engagement strategy – and no one’s come close to the crown in recent months, either.
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